Ice cream

was a luxury dessert before the invention of refrigerator. The main ingredient - ice was cut from lakes and ponds during the winter, and then served as ice cream in the summer. The concept of this packaging is "ice". PolarIce packaging includes a wrap and a container. I used only cold colours on the wrap design such as blue, white and grey colours to create a modern, yet clean and icy looking. The wrap was designed with polar bear graphic.  While, the plastic container is a semi-transparent glow-in-the-dark plastic container. The overall design looks like a polar bear (wrap) is hugging its home -iceberg (container). It can be used for creating awareness about global warming issue and protect endangered species.